@article{MAKHILLJEAS201712114149, title = {The Introduction of Information Technology in the Modern Media Environment}, journal = {Journal of Engineering and Applied Sciences}, volume = {12}, number = {1}, pages = {161-163}, year = {2017}, issn = {1816-949x}, doi = {jeasci.2017.161.163}, url = {https://makhillpublications.co/view-article.php?issn=1816-949x&doi=jeasci.2017.161.163}, author = {Kurmanbayeva,Nogaibayeva and}, keywords = {Mass media,communication,technology,information,methods}, abstract = {Background is that the large-scale introduction of computer technology the establishment of a global system of mass communication and the formation of a single information space become a major information and communication environment of modern society. The development of information and communication environment is not just technical and technological but also a social process because the development of information and communication technologies creates a new more effective forms of cooperation. Media environment becomes an integral part of modern society, encompassing social relationships at all levels. Now there is the formation of a social group whose members, mastering the new communication space, gain an advantage in the implementation of daily practices that can act as the basis for a new differentiation of social structure.} }