@article{MAKHILLJEAS2019141318023, title = {Design Styles and Factors Affecting Mudmee Silk Design of Community-Based Enterprises in Isan}, journal = {Journal of Engineering and Applied Sciences}, volume = {14}, number = {13}, pages = {4518-4522}, year = {2019}, issn = {1816-949x}, doi = {jeasci.2019.4518.4522}, url = {https://makhillpublications.co/view-article.php?issn=1816-949x&doi=jeasci.2019.4518.4522}, author = {Warin,Niyom and}, keywords = {Design,affecting factors of design,Mudmee silk,Isan community-based enterprises,traditional,external factors}, abstract = {This research aims to study analyzed pattern affected to Mudmee silk design of community-based enterprise in Isan area. The qualitative research was used collecting tools from primary data and filed study with survey, observation and interview with target consisted of 6 community-based enterprises of Mudmee silk in 5 provinces of Northeastern in Thailand. These communities were rewarded as the best OTOP (One Tumbon, One Product) of Thailand in 2016 for 5 stars product and outstanding design, the communities are located in Burirum, Surin, Maha Sarakham, Chaiyaphum and Khon Kaen Province. The study result indicated that the designs of Mudmee silk were categorized into 2 designs; Traditional design and contemporary design. Affecting factor of design was divided into 2 main factors; internal factor and external factor internal factors were community existing or community resources which were villager, wisdom and resources. External factors were what community receiving from outside which were knowledge, experience from outside such as government support, marketing and social trends} }