@article{MAKHILLTSS2017121224535,
    title = {Heuristics of Designing Perception Surveys in Social Research},
    journal = {The Social Sciences},
    volume = {12},
    number = {12},
    pages = {2249-2253},
    year = {2017},
    issn = {1818-5800},
    doi = {sscience.2017.2249.2253},
    url = {https://makhillpublications.co/view-article.php?issn=1818-5800&doi=sscience.2017.2249.2253},
    author = {Kamran,Muhammad and},
    keywords = {Fertilizer brands,heuristics,validity,findings,hallmark,experience},
    abstract = {The objective of this study is to share the experience of designing perception surveys in social
research. Designing perception surveys is normally considered as a Hallmark in social sciences and always
referred as an "Art" rather than "Science". This provides a meta-analysis of previously held perception surveys
in various disciplines of social sciences. Studies included in this research are perceptions towards halal foods;
mobile phone usage; credit card usage; branded clothing; advertising; female models; music preferences;
banking; microfinance; fertilizer brands; Islamic brands.}
    }