@article{MAKHILLTSS2017121224535, title = {Heuristics of Designing Perception Surveys in Social Research}, journal = {The Social Sciences}, volume = {12}, number = {12}, pages = {2249-2253}, year = {2017}, issn = {1818-5800}, doi = {sscience.2017.2249.2253}, url = {https://makhillpublications.co/view-article.php?issn=1818-5800&doi=sscience.2017.2249.2253}, author = {Kamran,Muhammad and}, keywords = {Fertilizer brands,heuristics,validity,findings,hallmark,experience}, abstract = {The objective of this study is to share the experience of designing perception surveys in social research. Designing perception surveys is normally considered as a Hallmark in social sciences and always referred as an "Art" rather than "Science". This provides a meta-analysis of previously held perception surveys in various disciplines of social sciences. Studies included in this research are perceptions towards halal foods; mobile phone usage; credit card usage; branded clothing; advertising; female models; music preferences; banking; microfinance; fertilizer brands; Islamic brands.} }