TY  - JOUR
T1  - Application of a Matrix of BKG in an Assessment of a Market Line
Item of the Company
AU - Demyanova, O.V. AU - Akhmetova, I.A. AU - Pugacheva, M.A. AU - Lazarchik, A.I. 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 19
SP  - 4931
EP  - 4937
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.4931.4937
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.4931.4937
KW  - Strategic analysis
KW  -business
KW  -entity
KW  -strategy
KW  -development
KW  -competitiveness
KW  -industry
AB  - In study development of approach to carrying out the portfolio analysis in an assessment of a market
line item of the company allowing to expand analytical ensuring adoption of strategic decisions for the account
of an external environment of the company reveals. Development of the portfolio analysis was carried out from
a line item of a priority of strategic reference points of management as necessary condition of implementation
of effective production business activities of the entities in modern conditions. Application of the portfolio
analysis assumes an assessment and the analysis of external and internal environment of the entity and also
use of analytical methods in implementation process of strategy in single system of indicators that is necessary
in case of adoption of the strategic decision and touches on issues of integration of traditional methods of
management into single process of strategic management. Matrix of BKG (BCG Matrix) the tool of the strategic
portfolio analysis of a market position of goods, the companies and divisions proceeding from their market
growth and the occupied share in the market. Such tool as a matrix of BKG finds broad application both in
management and in marketing and in other spheres of economy now (and not only).
ER  -