TY - JOUR T1 - The Role of Strategic Orientation in the Application of TQM Requirements Survey of the Views of a Sample of Employees of the General Company for Electrical Industries-Waziriya AU - Mousa Mohammed, Widad AU - Ismael Shanta, Haleem JO - Journal of Engineering and Applied Sciences VL - 14 IS - 9 SP - 2872 EP - 2881 PY - 2019 DA - 2001/08/19 SN - 1816-949x DO - jeasci.2019.2872.2881 UR - https://makhillpublications.co/view-article.php?doi=jeasci.2019.2872.2881 KW - Strategic orientation KW -total quality management requirements KW -results KW -model KW -hypothesis KW -issue AB - The strategic orientation has been carefully studied by writers and researchers in the field of strategic management. This attention coincided with the radical transformations witnessed by the world in the last decade towards the era of information and knowledge economics. These transfers have brought challenges to the organization to adopt competitive dimensions that enable it to excel at competing organizations by acquiring a clear strategic vision and formulating an exciting message with clear strategic objectives. The issue of total quality requirements has also received increasing attention from the operations department due to the role it plays in determining the competitive priorities of the organization. Based on the above, a default model has been constructed that determines the nature of the relationship between the independent variables and the adopted variables. Of the hypothesis that were tested through statistical methods of data collected from the sample organizations. The results confirmed the study objectives, hypothesis and the validity of the model. ER -