TY - JOUR T1 - Heuristics of Designing Perception Surveys in Social Research AU - Ahmad Siddiqui, Kamran AU - Ather Elahi, Muhammad AU - Ahmad Bajwa, Ishtiaq JO - The Social Sciences VL - 12 IS - 12 SP - 2249 EP - 2253 PY - 2017 DA - 2001/08/19 SN - 1818-5800 DO - sscience.2017.2249.2253 UR - https://makhillpublications.co/view-article.php?doi=sscience.2017.2249.2253 KW - Fertilizer brands KW -heuristics KW -validity KW -findings KW -hallmark KW -experience AB - The objective of this study is to share the experience of designing perception surveys in social research. Designing perception surveys is normally considered as a Hallmark in social sciences and always referred as an "Art" rather than "Science". This provides a meta-analysis of previously held perception surveys in various disciplines of social sciences. Studies included in this research are perceptions towards halal foods; mobile phone usage; credit card usage; branded clothing; advertising; female models; music preferences; banking; microfinance; fertilizer brands; Islamic brands. ER -