TY  - JOUR
T1  - Heuristics of Designing Perception Surveys in Social Research
AU - Ahmad Siddiqui, Kamran AU - Ather Elahi, Muhammad AU - Ahmad Bajwa, Ishtiaq 
JO  - The Social Sciences
VL  - 12
IS  - 12
SP  - 2249
EP  - 2253
PY  - 2017
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2017.2249.2253
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2017.2249.2253
KW  - Fertilizer brands
KW  -heuristics
KW  -validity
KW  -findings
KW  -hallmark
KW  -experience
AB  - The objective of this study is to share the experience of designing perception surveys in social
research. Designing perception surveys is normally considered as a Hallmark in social sciences and always
referred as an "Art" rather than "Science". This provides a meta-analysis of previously held perception surveys
in various disciplines of social sciences. Studies included in this research are perceptions towards halal foods;
mobile phone usage; credit card usage; branded clothing; advertising; female models; music preferences;
banking; microfinance; fertilizer brands; Islamic brands.
ER  -