TY - JOUR T1 - Investigating the Effect of Reward and Reinforcement on Middle Managers’ Entrepreneurial Behavior of Tehran University AU - Ragh, Mohammad AU - Marzban, Sher Morad AU - Hakkak, Mohammad JO - International Business Management VL - 10 IS - 16 SP - 3523 EP - 3529 PY - 2016 DA - 2001/08/19 SN - 1993-5250 DO - ibm.2016.3523.3529 UR - https://makhillpublications.co/view-article.php?doi=ibm.2016.3523.3529 KW - Entrepreneurial behavior KW -reward KW -middle managers KW -Tehran University KW -Iran AB - One of the most important issues in academic research is the issue of “entrepreneurial university”. Retaining human resources and motivating them to increase productivity by using different mechanisms, including reward is the primary tasks of any organization. In this study, the effect of reward on the managers’ entrepreneurial behavior is investigated and research method is descriptive and correlation analysis and research tool was a questionnaire. The population was middle managers of Tehran University (N = 132) that based on Cochran formula, the sample of 97 subjects was determined. For determining reliability, Cronbach’s alpha coefficient (0.745) was used and data were analyzed using the software LISREL8.5, reward has a positive effect on university managers’ entrepreneurial behavior. ER -