TY  - JOUR
T1  - Islamic Banking Marketing
AU - El-Seoudi, Abdel Wadoud Moustafa Moursi AU - Mohamad, Mohd. Nasran AU - Nor, Amir Husin Mohd. AU - Nasohah, Zaini AU - Alias, Muhammad Nazir AU - Ghani, Nik Abdul Rahim Nik Abdul 
JO  - Journal of Economics Theory
VL  - 6
IS  - 2
SP  - 61
EP  - 65
PY  - 2012
DA  - 2001/08/19
SN  - 1994-8212
DO  - jeth.2012.61.65
UR  - https://makhillpublications.co/view-article.php?doi=jeth.2012.61.65
KW  - Islamic banking
KW  -marketing
KW  -crucial factors
KW  -field
KW  -modern
KW  -Malaysia
AB  - The Islamic banking marketing is regarded as one of the crucial factors for developing and success of these banks in the far-scope time. The Islamic banks succeeded to offer modern banking services which have been professionally marketed. Although, the conventional banks have preceded it in that filed, it succeeded in expressing the Islamic banking. The concept of marketing is considered to be modern to the Islamic banking industry for it relied on the Muslims’ Islamic sentiments in dealing with it. As to the present time, the competition enforced it to take much concern in that field.
ER  -