Beisembaeva Altynai Abdikhanovna, Baimagambetova Zhibek, Orynbek Gulnar, Sarkanbaeva Gulzhazira Kinayatovna, Abilova Zaru, Enhancement of Professional Communicative Communicative Competence of Future Specialists, Journal of Engineering and Applied Sciences, Volume 12,Issue 3, 2017, Pages 753-757, ISSN 1816-949x, jeasci.2017.753.757, (https://makhillpublications.co/view-article.php?doi=jeasci.2017.753.757) Abstract: In the address of the President of the Republic of Kazakhstan Nursultan Nazarbayev to people of Kazakhstan on January 17, 2014 “Kazakhstan’s way 2050: Common goal, common interests, common future” states that “our path to the future is connected with the creation of new opportunities for the disclosure of the potential of Kazakhstan. Developed countries in the 20th century! century is active, educated and healthy citizens”. It follows that today at the forefront should be posed the problem of development of healthy lifestyles in the general population because only healthy youth can show the best results in all spheres of life. Keywords: marketing;Sport;youth;physical education;health