Eun  Cheon Jeong, Giseok  Nam, 
    Is the Consumption Propensity of Korean Professional Baseball Fans Sustainable?,
    Journal of Engineering and Applied Sciences,
    Volume 15,Issue 16,
    2020,
    Pages 3067-3073,
    ISSN 1816-949x,
    jeasci.2020.3067.3073,
    (https://makhillpublications.co/view-article.php?doi=jeasci.2020.3067.3073)
    Abstract: This study uses data from 1982-2014 for the
number of spectators in the Korean professional baseball
league and estimates the audience demand function and
the admission revenue demand function to determine if
fans of the Korean professional baseball league have a
habitual consumption tendency. The data is also analyzed
to establish the effect of price change on the size of
crowds and amount of admission revenue to make
recommendations for club’s pricing policies.
    Keywords: Sustainability of consumption propensity;habitual consumption propensity;Korean professional baseball league;ticket earnings