Rahmad  Syah, M.K.M.  Nasution, Erna Budhiarti  Nababan, Syahril  Efendi, 
    Knowledge Acceleration Estimator (KAE) Model of Customer Behavior using Business
Metrics,
    Journal of Engineering and Applied Sciences,
    Volume 15,Issue 20,
    2020,
    Pages 3497-3502,
    ISSN 1816-949x,
    jeasci.2020.3497.3502,
    (https://makhillpublications.co/view-article.php?doi=jeasci.2020.3497.3502)
    Abstract: Business metrics in Financial Technology
1500 users spread across North Sumatera Province. The
impact of commercial digital business (commercial
enterpreneurship and social entrepreneurship) is very
large on users who are currently increasing in number. To
produce Knowledge Acceleration (KAE) Model using
Business Metrics on the impact of Commercial
Entrepreneurship and Social Entrepreneurship in their
utilization. Uncertainty arising from sustainable business
operators by considering aspects of Business Metrics
related. MARS an linear regression analysis method
non-parametrics intended for statistics with the aim of
facilitating research and modeling the relationships of
each of the multi variables that arise.
    Keywords: Finance technology;big data analytic;MARS;business canvas model;business metrics