Kamran  Ahmad Siddiqui, Muhammad  Ather Elahi, Ishtiaq  Ahmad Bajwa, 
    Heuristics of Designing Perception Surveys in Social Research,
    The Social Sciences,
    Volume 12,Issue 12,
    2017,
    Pages 2249-2253,
    ISSN 1818-5800,
    sscience.2017.2249.2253,
    (https://makhillpublications.co/view-article.php?doi=sscience.2017.2249.2253)
    Abstract: The objective of this study is to share the experience of designing perception surveys in social
research. Designing perception surveys is normally considered as a Hallmark in social sciences and always
referred as an "Art" rather than "Science". This provides a meta-analysis of previously held perception surveys
in various disciplines of social sciences. Studies included in this research are perceptions towards halal foods;
mobile phone usage; credit card usage; branded clothing; advertising; female models; music preferences;
banking; microfinance; fertilizer brands; Islamic brands.
    Keywords: Fertilizer brands;heuristics;validity;findings;hallmark;experience