Kamran Ahmad Siddiqui, Muhammad Ather Elahi, Ishtiaq Ahmad Bajwa, Heuristics of Designing Perception Surveys in Social Research, The Social Sciences, Volume 12,Issue 12, 2017, Pages 2249-2253, ISSN 1818-5800, sscience.2017.2249.2253, (https://makhillpublications.co/view-article.php?doi=sscience.2017.2249.2253) Abstract: The objective of this study is to share the experience of designing perception surveys in social research. Designing perception surveys is normally considered as a Hallmark in social sciences and always referred as an "Art" rather than "Science". This provides a meta-analysis of previously held perception surveys in various disciplines of social sciences. Studies included in this research are perceptions towards halal foods; mobile phone usage; credit card usage; branded clothing; advertising; female models; music preferences; banking; microfinance; fertilizer brands; Islamic brands. Keywords: Fertilizer brands;heuristics;validity;findings;hallmark;experience