Le  Quan, Luu  Thi Minh Ngoc, 
    Empirical Study on the Relationship Between the Satisfaction O Family
Business and their Participation in Convenience Store Chain in Vietnam,
    International Business Management,
    Volume 10,Issue 2,
    2016,
    Pages 159-165,
    ISSN 1993-5250,
    ibm.2016.159.165,
    (https://makhillpublications.co/view-article.php?doi=ibm.2016.159.165)
    Abstract: This study focuses on the investigation of the relationship between the satisfaction of family traditional retail business and their participation in convenience store chain in Vietnam. In order to achieve this target, researcher analyzed the data collected on family traditional retail businesses in Vietnam that do the business with convenience store chain. The methodology used in this research was a combination of qualitative and quantitative method. Based on the results of the qualitative method, researcher used quantitative method to uncover the relationship between the satisfaction of family traditional retail business and their participation in convenience store chain in Vietnam. The result showed a positive relationship
between the two.
    Keywords: Family traditional retail business;convenience store;participation of family traditional retail business;quantitative method;satisfaction