TY - JOUR T1 - Developing an Agent-Mediated E-Commerce Environment for the Mobile Shopper AU - Islam Molla, Md. Khademul AU - Akhtar Hossain, A.K.M. AU - Das, Somlal AU - Siddique, A.R.S. Ahmed AU - Geaur Rahman, Md. JO - Asian Journal of Information Technology VL - 9 IS - 2 SP - 85 EP - 90 PY - 2010 DA - 2001/08/19 SN - 1682-3915 DO - ajit.2010.85.90 UR - https://makhillpublications.co/view-article.php?doi=ajit.2010.85.90 KW - multi-agent system KW -personal digital assistant KW -mobile agent KW -E-Commerce KW -virtual mall KW -Bangladesh AB - This study presents a novel framework for developing an agent-mediated E-commerce environment for the mobile shopper. Intelligent agents represent both shoppers and the store to negotiate for desired products based on shopper preferences. In this system, buyer and seller agents are created to simulate the e-market. Seller agents advertise his products to sell and buyer agents search the products to buy. The seller and buyer agent paradigm is gaining in importance and visibility as a programming paradigm for several classes of agent-based system. Its inherent advantages, such as communicative with others, less time consuming, dynamic service updates etc. make it an attractive alternative to the traditional paradigm communication-agent system. In addition, the proposed system integrates the computing advantages of mobile agents with several improved agent-mediated algorithms to enhance system robustness. Preliminary experimental results demonstrate the advantages and potentialities of the approach for the mobile shopper on the e-market. ER -