TY - JOUR T1 - Emotional Association with Women Jean’s Brands: Chennai AU - Suresh, M. AU - Jawhar Rani, K. JO - Asian Journal of Information Technology VL - 16 IS - 6 SP - 569 EP - 575 PY - 2017 DA - 2001/08/19 SN - 1682-3915 DO - ajit.2017.569.575 UR - https://makhillpublications.co/view-article.php?doi=ajit.2017.569.575 KW - Emotional association KW -emotional attachment KW -brand loyalty KW -seek KW -customers KW -emotionally AB - Customers today seek experiences with which they can associate themselves emotionally with their brand. Emotions are the key makers in linking consumers with brands. The studies focus on emotional association with brands and examine the effect of customer’s emotional association with a brand on satisfaction. A total of 150 women respondents in chennai have participated in the survey. It was found out that emotions are the key makers in linking consumers with their brands. Most of the customers have positive emotions with a brand; the more customers will associate him/her with a brand. ER -