TY - JOUR T1 - The Introduction of Information Technology in the Modern Media Environment AU - Almagul, Kurmanbayeva AU - Zhibek, Nogaibayeva AU - Kulaiym, Zhumabayeva Anarkhan Mamyrova JO - Journal of Engineering and Applied Sciences VL - 12 IS - 1 SP - 161 EP - 163 PY - 2017 DA - 2001/08/19 SN - 1816-949x DO - jeasci.2017.161.163 UR - https://makhillpublications.co/view-article.php?doi=jeasci.2017.161.163 KW - Mass media KW -communication KW -technology KW -information KW -methods AB - Background is that the large-scale introduction of computer technology the establishment of a global system of mass communication and the formation of a single information space become a major information and communication environment of modern society. The development of information and communication environment is not just technical and technological but also a social process because the development of information and communication technologies creates a new more effective forms of cooperation. Media environment becomes an integral part of modern society, encompassing social relationships at all levels. Now there is the formation of a social group whose members, mastering the new communication space, gain an advantage in the implementation of daily practices that can act as the basis for a new differentiation of social structure. ER -