TY  - JOUR
T1  - Trust and Usability in Online Business: Intelligent Websites and Satisfaction
AU - Faraj Elhamali, Abdulhamid AU - Palaniappan, Sellappan 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 9
SP  - 2377
EP  - 2382
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.2377.2382
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.2377.2382
KW  - Online booking
KW  -satisfaction
KW  -nibbler
KW  -trust
KW  -loyalty
AB  - Information and communication technology drive for websites and online platforms such as
intelligent sites and blogs have been part of the daily engagement of attaining users trust and satisfiability. The
need to represent the needed information, particularly in business domains has proven to benefit firms and the
large establishment that perceived qualities, privacy and usability as the key to satisfaction and loyalty of use.
Usability study has long been explored; however, user’s attainments of certain factors have made it better to
measure and project the intention of frequent use, trust of information, ease of use, freshness and updates,
image representation and general website intelligent to attain loyalty. This study presents a wide range of
website test of usability through some listed factors to better user’s perception in gaining trust for doing
business online. The study, therefore, proposes a conceptual inclusion of some key factors such as social
media navigation and vital safisfiability. Nibbler web tester tool was used in the study to investigate the
strength and weakness of the popular sites of news and flight booking. This proves that customer usability,
trust and satisfaction are the key elements for customer loyalty. The results are therefore significant for firm
managers and the customer’s expectation in the future.
ER  -