TY - JOUR T1 - Speech is Silver but Silence is Gold (Once Again to the Issue of What Russian Silence Means) AU - Sadykova, Ilsoyar A. AU - Yapparova, Venera N. AU - Gilazetdinova, Geleenya H. JO - The Social Sciences VL - 10 IS - 7 SP - 1935 EP - 1939 PY - 2015 DA - 2001/08/19 SN - 1818-5800 DO - sscience.2015.1935.1939 UR - https://makhillpublications.co/view-article.php?doi=sscience.2015.1935.1939 KW - lexical units KW -specialized language tools KW -communicative behavior KW -ethnic speech prohibitions KW -Silence KW -paremiological units AB - The study raises the issue about the place of silence in the conceptual sphere of Russians. Russian silence is considered in the context of ethnic speech prohibitions representing an unverbalized variety of communication standards. Such prohibitions without an alternative in the form of statements, corresponding to the rate of an ethnic communication norm are implemented in the form of communicative and meaningful silence. The study presented the methodology of ethnic speech prohibition identification. As the analysis showed, the revealing of ethnic speech prohibitions allows the corrective statements signaling on the violation of this communication standard. The structure of such correctional statements includes lexical and idiomatic components with the prohibition semantics. At that the accounting of these historical-etymological research, the facts of Russian people spiritual and material culture makes it possible to conclude that the considered means do not allow any other interpretation. In addition, the used research approach to the study of ethnic speech prohibitions supports the idea that such prohibitions are associated with the magic of a word and, therefore, to some extent influence the perception of the world and communicative behavior of an ethnic group. ER -