TY - JOUR T1 - Mobile Entrepreneur Program by Zakat Institution: An Exploratory Study AU - Hassan, Nurbani Md. AU - Rom, Noor Ashikin Mohd JO - The Social Sciences VL - 11 IS - 30 SP - 7362 EP - 7365 PY - 2016 DA - 2001/08/19 SN - 1818-5800 DO - sscience.2016.7362.7365 UR - https://makhillpublications.co/view-article.php?doi=sscience.2016.7362.7365 KW - Asnaf KW -entrepreneur KW -mobile business KW -program KW -poverty KW -success KW -zakat AB - The aim of this study is to explore about Mobile Entrepreneur Program (MEP) and to assess on the success and the effectiveness of the program. Qualitative method were employed for the study where semi-structured interviews were conducted with the administrators of the program to assess their views on the program. Five interviews were completed, recorded and transcribed verbatim for analysis. Based on the content analysis of primary and secondary data, it was found out that mobile entrepreneur program has been very successful and effective in uplifting the status of the asnaf with nearly 100% success rate. MEP have also demonstrated that mobility of the business promotes sustainability and self-reliant entrepreneurs among theasnaf. Additionally, MEP has created an ‘exit door’ for the asnaf from the vicious cycle of poverty and hardship. ER -