Kassim Mohammed Awad, Ali Makki Sagheer, Design and Analysis of Multimedia Compression Techniques, Asian Journal of Information Technology, Volume 15,Issue 24, 2016, Pages 5154-5158, ISSN 1682-3915, ajit.2016.5154.5158, (https://makhillpublications.co/view-article.php?doi=ajit.2016.5154.5158) Abstract: Now a days, multimedia compression becomes required and important. The compression is a technique used to decrease the quantity of the multimedia, because the normal size of the multimedia requires storage space and increases the cost of transmission. Therefore a compression for transmission and storage purposes is applied. So storage devices and bandwidth of a digital network link can be efficiently increased by compression. In this study we propose an adaptive compression model. This model includes loss and lossless compression each type so include different combinations of multimedia compression algorithm. The performance results of this model is evaluated by PSNR and CR where gives lossy compression, high compression ratio with accepted quality. Keywords: Multimedia compression;lossless;loss;JPEG;JBE;run-length;shift coding