Seng Chee  Lim, Ahmad Suhami  Baharudin, Rong Quan  Low, 
    Factors Influence SMEs in Malaysia to Adopt e-Commerce:
Moderating Roles of Perceived Strategic Value,
    Journal of Engineering and Applied Sciences,
    Volume 12,Issue 6,
    2017,
    Pages 1566-1574,
    ISSN 1816-949x,
    jeasci.2017.1566.1574,
    (https://makhillpublications.co/view-article.php?doi=jeasci.2017.1566.1574)
    Abstract: Small medium enterprises are corner stone to most of developing countries and it is widely
recognized, unfortunately, e-Commerce adoption in Malaysia is low it is 28% of 965 participant involved
into e-Commerce activities. This research applied framework named Technological Organizational Environmental
(TOE) with four predict variables named perceived barriers, management support, organization readiness and
competitor pressure to investigate the potential factors influence e-Commerce adoption among Small and
Medium sized Enterprises (SMEs) in Malaysia. After apply filtering criteria, total of 200 datasets are valid and
use statistical tool, smart PLS Version 2.0 M3 to generate the statistical result. Based on the result, management
support, organization readiness and competitor pressures have strong influencing power to e-Commerce
adoption. In this research, the R<sup>2</sup> value is 0.529 which is 52.9% of variance in adoption on e-Commerce can be
explain with these three predict variables.
    Keywords: e-Commerce;SMEs;adoption;structural equation modeling;predict variables