U.  Bhuvaneswari, Sharon  Sophia, Malathy  Venugopal, 
    Factors Influencing Premium Car Buying Behaviour in Tamil Nadu,
    International Business Management,
    Volume 11,Issue 8,
    2017,
    Pages 1669-1680,
    ISSN 1993-5250,
    ibm.2017.1669.1680,
    (https://makhillpublications.co/view-article.php?doi=ibm.2017.1669.1680)
    Abstract: This study deals with factors influencing premium car buying behaviour on the part of the consumers
in Tamil Nadu. It outlines the motivating factors behind the car purchase decisions, product attributes in buying
car and preferences in availing the car loan from a particular bank from the point of view of car buyers. This
study makes a special note on influence of car brands and occupational status in premium car buying
behaviour. This study concludes with some interesting findings.
    Keywords: Factors influencing premium;Tamil Nadu;car purchase decisions;particular bank;interesting findings;occupational