Edy Purwo Saputro, Tulus Haryono, Budhi Haryanto, Hunik Sri Runing Sawitri, E-Banking Adoption in the E-Service Era, International Business Management, Volume 11,Issue 12, 2017, Pages 1991-1997, ISSN 1993-5250, ibm.2017.1991.1997, (https://makhillpublications.co/view-article.php?doi=ibm.2017.1991.1997) Abstract: This study aims to examine an influence of attitude on e-Banking with intention to use it. For banking, it is useful to describe comprehensively suitable to observation setting of an influence of attitude on an e-Banking adoption. For customers, it is meaningful to identify factors influencing an individual’s attitude on the e-Banking. The samples of the study numbered to 200 people analyzed with SEM. The findings showed that motivation to elaborate information positively influences an individual’s attitude on the e-Banking. An individual’s attitude positively influences intention to the e-Banking. The core brand does not affect intention to the e-Banking. These findings are also related to the theoretical, practical, managerial and methodological implications and implication to further studies, although, this study is limited. Keywords: e-Banking;core brand;belief;motivation to elaboration information;intention;e-Service