A.O.  Ayanboye, J.G.  Adewale, M.O.  Olaniyi, 
    Evaluation of Marketing Margin of Farm-Raised Catfish (<I>Clarias gariepinus</I>) Marketing 
  Intermediaries In Ibadan, Oyo State,
    Journal of Aquaculture Feed Science and Nutrition,
    Volume 4,Issue 3,
    2012,
    Pages 61-63,
    ISSN 2070-1667,
    joafsnu.2012.61.63,
    (https://makhillpublications.co/view-article.php?doi=joafsnu.2012.61.63)
    Abstract: This study investigates the distribution channels and marketing margin of market 
intermediaries of farm-raised <I>Clarias gariepinus</I> in Ibadan, Oyo State. 
A well structured questionnaire was used to collect data from 10 fish producers, 
20 wholesalers, 50 retailers and 20 fish processors in 5 major fresh fish markets 
in Ibadan metropolis. The data collected were analyzed using descriptive and inferential 
statistics. Market margin for the most prominent market channel of distribution 
were estimated. The marketing margin for wholesalers, retailers and consumer were 
<img src="http://docsdrive.com/images/medwelljournals/joafsnu/2012/img1-2k12-61-63.gif" width="12" height="11" align="absmiddle">180, 
<img src="http://docsdrive.com/images/medwelljournals/joafsnu/2012/img1-2k12-61-63.gif" width="12" height="11" align="absmiddle">220 
and <img src="http://docsdrive.com/images/medwelljournals/joafsnu/2012/img1-2k12-61-63.gif" width="12" height="11" align="absmiddle">350; 
while, the net margins were <img src="http://docsdrive.com/images/medwelljournals/joafsnu/2012/img1-2k12-61-63.gif" width="12" height="11" align="absmiddle">145, 
<img src="http://docsdrive.com/images/medwelljournals/joafsnu/2012/img1-2k12-61-63.gif" width="12" height="11" align="absmiddle">202 
and <img src="http://docsdrive.com/images/medwelljournals/joafsnu/2012/img1-2k12-61-63.gif" width="12" height="11" align="absmiddle">288 
on 1 kg of fish. The results of the study also revealed that the producer&#146;s 
share in consumer&#146;s Naira were 62.5, 57.69 and 46.15% for wholesalers, retailers 
and processors, respectively. The producers share in consumer&#146;s Naira was 
quiet low among the processors (46.15%) as a result of the added value on the 
processed fish. The results of the study revealed that the share of the market 
intermediaries in the consumer&#146;s Naira is substantial; however, efforts should 
be made to increase fish distribution channel to the consumers through the producers, 
so as to reduce the marketing margin of the intermediaries.
    Keywords: Clarias gariepinus;marketing margin;marketing channel;Market participants;producers