Journal of Engineering and Applied Sciences

114
Views

1
Downloads

Perception of Trust and Commitment in the Financial Sector in Bogota (Colombia)

Andres-Felipe Zarate-Arevalo, Jenny-Paola Lis-Gutierrez, Mercedes Gaitan-Angulo, Henry Laverde and Amelec Viloria
Page: 2835-2837 | Received 21 Sep 2022, Published online: 21 Sep 2022

By Research Area

Medicine & Public Health Life Sciences Engineering Mathematics Biomedicine Physics Chemistry Computer Science Earth Sciences Social Sciences Business and Management Psychology Materials Science Economics Education Environment Philosophy Statistics Law Political Science and International Relations Pharmacy Dentistry Energy Linguistics Geography Finance Criminology and Criminal Justice Medicine Cultural and Media Studies History Architecture / Design Literature Biomedical Sciences Religious Studies Education & Language Food Science & Nutrition Public Health

By Volume and Issue

Abstract

This study aims to determine the variables through which financial sector entities can establish retention processes and create long-term and quality relationships with Bogota’s financial consumers. This was done by applying a survey to a sample of 384 people. The perception of trust and commitment of financial consumers is between regular and non-conforming however, it was possible to establish significant variations between such perception associated with age groups, number of years linked to the financial institution, marital status, type of economic activity and the number of financial products.

How to cite this article:

Andres-Felipe Zarate-Arevalo, Jenny-Paola Lis-Gutierrez, Mercedes Gaitan-Angulo, Henry Laverde and Amelec Viloria. Perception of Trust and Commitment in the Financial Sector in Bogota (Colombia).
DOI: https://doi.org/10.36478/jeasci.2017.2835.2837
URL: https://www.makhillpublications.co/view-article/1816-949x/jeasci.2017.2835.2837