Journal of Engineering and Applied Sciences
ISSN: Online 1818-7803ISSN: Print 1816-949x
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The Effect of User Perception and Interaction to Interpersonal Trust and its Impact to Selling-Purchasing Intention in C2C e-Commerce Sites
Fanny Tashia, Fatimah Azzahro, Rifki Shihab and Puspa Indah Sandhyaduhita
Page: 1003-1008 | Received 21 Sep 2022, Published online: 21 Sep 2022
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Abstract
Lack of trust has been repeatedly identified as a major barrier to the adoption of online shopping. However, there has been little investigation of the estblishment of interpersonal trust from seller’s and buyer’s perspective and how interpersonal trust affects sellers-buyer’s transaction intention. This research aims to determine the impact of perception and interaction in establishing interpersonal trust from seller’s and buyer’s perspective. Furthermore, this research investigates the effect of interpersonal trust on selling and purchasing intention in C2C e-Commerce sites. A quantitative approach are employed by utilizing Partial Least Square (PLS). A total of 776 responds from buyers and 106 responds from sellers are collected. The results of this study indicate that trust in sellers is influenced by seller’s expertise and opportunism while trust in buyers is influenced by buyer’s opportunism and buyer-seller interactions. Additionally our findings imply that trust in sellers influence buyer’s purchasing intention while trust in buyers influence seller’s selling intention.
How to cite this article:
Fanny Tashia, Fatimah Azzahro, Rifki Shihab and Puspa Indah Sandhyaduhita. The Effect of User Perception and Interaction to Interpersonal Trust and its Impact to Selling-Purchasing Intention in C2C e-Commerce Sites.
DOI: https://doi.org/10.36478/jeasci.2017.1003.1008
URL: https://www.makhillpublications.co/view-article/1816-949x/jeasci.2017.1003.1008