Journal of Engineering and Applied Sciences
ISSN: Online 1818-7803ISSN: Print 1816-949x
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Abstract
Go-Jek entered the existing motorcycle taxi business in Bandung with up-to-date technology-based innovation as its competitive advantage. Easy booking from customer personal smartphone has bounced Go-Jek as the leading motorcycle taxi in Indonesia. Indeed, Go-Jek and other new entrants that have similar service characteristics bring several good impacts to people daily activities through the smartphone app penetration. In contrast, it also bring negative impacts to the existing market players. Conflict comes out between both parties unavoidably. This conceptual study gives theoretical framework about conventional motorbike taxi and Go-Jek operational procedure and literature review about how new entrants influence existing players in the market and suggestion for possible solutions to be taken based on previous similar conflict solution and experts thought. Then, this study proposes the conceptual framework of the rejection in Bandung which covers all stakeholders and related activities.
How to cite this article:
Jumadi T. Simangunsong, Atik Aprianingsih and Ikha Magdalena. Understanding the Rejection Phenomena of Technology-Based
Transportation New Entrant: A Case Study of Go-Jek in Bandung.
DOI: https://doi.org/10.36478/jeasci.2017.4367.4373
URL: https://www.makhillpublications.co/view-article/1816-949x/jeasci.2017.4367.4373