Journal of Engineering and Applied Sciences
ISSN: Online 1818-7803ISSN: Print 1816-949x
Abstract
The study proposes a technique to optimize work with clients in order to create a client-oriented business through the use of analytical marketing methods. The following tools are proposed to optimize the customer portfolio: ABC analysis of consumer purchases and producer’s profits as the, study of the client life cycle in terms of purchases and profits; modified BKG matrices of customer purchases and profits. To develop a customer interaction strategy based on the results of the proposed algorithm, the researcher developed a matrix for client base consolidated analysis.
How to cite this article:
Elena Rolbina. Sequential Method of Client Portfolio Optimization.
DOI: https://doi.org/10.36478/jeasci.2017.4985.4989
URL: https://www.makhillpublications.co/view-article/1816-949x/jeasci.2017.4985.4989