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Journal of Engineering and Applied Sciences

ISSN: Online 1818-7803
ISSN: Print 1816-949x
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The Role of Customer Relationship Management in Strengthening the Effect of Knowledge Acquisition Capability on Corporate Performance

Agustinus Andy Toryanto and Harry Soesanto
Page: 2622-2630 | Received 21 Sep 2022, Published online: 21 Sep 2022

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Abstract

This study aimed to examine the influence of relational capability, value creation competency and knowledge acquisition capability on corporate performance. Furthermore, this study examined the influence of the three variables on corporate performance by using customer relationship management as a mediator. The method used in this study was causality quantitative method. The data were collected through survey using questionnaires with the sample involving 205 respondents. The result of the analysis using SEM showed a support for the hypothesis stating that relational capability, value creation competency and knowledge acquisition capability have a direct positive effect on corporate performance. In addition, customer relationship management also had a role as a mediator in the influence of relational capability, value creation competency and knowledge acquisition capability on corporate performance.


How to cite this article:

Agustinus Andy Toryanto and Harry Soesanto. The Role of Customer Relationship Management in Strengthening the Effect of Knowledge Acquisition Capability on Corporate Performance.
DOI: https://doi.org/10.36478/jeasci.2018.2622.2630
URL: https://www.makhillpublications.co/view-article/1816-949x/jeasci.2018.2622.2630