Journal of Engineering and Applied Sciences
ISSN: Online 1818-7803ISSN: Print 1816-949x
Abstract
Medical tourism has expanded to include the wellness products. This research aims to provide policy advice on facilitating medical tourism in Korea through analysis on its importance and satisfaction rate. For analysis, we conducted a survey on Foreigners who visited Korea for medical purposes. The questionnaire included medical service and tourism. We conducted a frequency analysis on population statistical elements and medical tourism part. The analysis (IPA) on importance (Y) and satisfaction (X) from medical tourist visit were evaluated by medical services (5 questions) and medical and tourist environment (8 questions) and the analysis is presented in a 2-dimensional graph. Analysis shows that medical tourism of Korea attracts young Foreign female visitors who are introduced by the internet or friends. Visitors mainly use plastic surgeries and skin care services. Main tourist activities include shopping and food tour. The IPA shows that medical technology, specialized servicesand hospital name recognition were strengths. The competitiveness of the medical procedure price was selected as the area of heavy improvement. Diversity, uniquenessand marketing of tour programs, accessibilityand tourism resources were shown as the areas of gradual improvement. Human resource specialized for medical tourism, safety of the area and international recognition of country’s standing are additional service areas. For this reason, the current strengths needs to be further strengthened via. marketing strategy including a word-of-mouth marketing using SNS and a prioritized policy for medical tourism improvement is required.
How to cite this article:
Hye-Young Kim and Jae-Woo Choi. Research on the Analysis of the Competitiveness of the
Medical Tourism of Korea Through IPA.
DOI: https://doi.org/10.36478/jeasci.2018.721.726
URL: https://www.makhillpublications.co/view-article/1816-949x/jeasci.2018.721.726