International Business Management
ISSN: OnlineISSN: Print 1993-5250
Abstract
As an emerging form of cryptocurrency, Bitcoin has become increasingly prevalent in today’s financial marketplace. As a new technological instrument, this study examines Bitcoin by utilizing the technology adoption model and innovation diffusion theory. By utilizing such a framework, this study examines the factors that are associated with a decision to adopt Bitcoin as a means of financial exchange. By employing structural equation modeling and the partial least squares method, a research model was developed and tested using an international study that surveyed 121 global cryptocurrency community members. From our analysis we found that relative advantage and ease of use had a significant positive effect on bitcoin use intention while visibility and compatibility were also found to have a statistically positive impact. The results from this study have important implications to the finance and business sectors.
How to cite this article:
Jacob Wood, Haejin Jang, Artem Lenskiy and Gohar Feroz Khan. The Diffusion and Adoption of Bitcoin: A Practical Survey for Business.
DOI: https://doi.org/10.36478/ibm.2017.1278.1288
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2017.1278.1288