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International Business Management

ISSN: Online
ISSN: Print 1993-5250
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Empirical Study on the Relationship Between the Satisfaction O Family Business and their Participation in Convenience Store Chain in Vietnam

Luu Thi Minh Ngoc and Le Quan
Page: 159-165 | Received 21 Sep 2022, Published online: 21 Sep 2022

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Abstract

This study focuses on the investigation of the relationship between the satisfaction of family traditional retail business and their participation in convenience store chain in Vietnam. In order to achieve this target, researcher analyzed the data collected on family traditional retail businesses in Vietnam that do the business with convenience store chain. The methodology used in this research was a combination of qualitative and quantitative method. Based on the results of the qualitative method, researcher used quantitative method to uncover the relationship between the satisfaction of family traditional retail business and their participation in convenience store chain in Vietnam. The result showed a positive relationship between the two.


How to cite this article:

Luu Thi Minh Ngoc and Le Quan. Empirical Study on the Relationship Between the Satisfaction O Family Business and their Participation in Convenience Store Chain in Vietnam.
DOI: https://doi.org/10.36478/ibm.2016.159.165
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2016.159.165