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International Business Management

ISSN: Online
ISSN: Print 1993-5250
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Investigating the Effect of Reward and Reinforcement on Middle Managers’ Entrepreneurial Behavior of Tehran University

Sher Morad Marzban, Mohammad Ragh and Mohammad Hakkak
Page: 3523-3529 | Received 21 Sep 2022, Published online: 21 Sep 2022

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Abstract

One of the most important issues in academic research is the issue of “entrepreneurial university”. Retaining human resources and motivating them to increase productivity by using different mechanisms, including reward is the primary tasks of any organization. In this study, the effect of reward on the managers’ entrepreneurial behavior is investigated and research method is descriptive and correlation analysis and research tool was a questionnaire. The population was middle managers of Tehran University (N = 132) that based on Cochran formula, the sample of 97 subjects was determined. For determining reliability, Cronbach’s alpha coefficient (0.745) was used and data were analyzed using the software LISREL8.5, reward has a positive effect on university managers’ entrepreneurial behavior.


How to cite this article:

Sher Morad Marzban, Mohammad Ragh and Mohammad Hakkak. Investigating the Effect of Reward and Reinforcement on Middle Managers’ Entrepreneurial Behavior of Tehran University.
DOI: https://doi.org/10.36478/ibm.2016.3523.3529
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2016.3523.3529