The Social Sciences
ISSN: Online 1993-6125ISSN: Print 1818-5800
Abstract
The objective of this study is to share the experience of designing perception surveys in social research. Designing perception surveys is normally considered as a Hallmark in social sciences and always referred as an "Art" rather than "Science". This provides a meta-analysis of previously held perception surveys in various disciplines of social sciences. Studies included in this research are perceptions towards halal foods; mobile phone usage; credit card usage; branded clothing; advertising; female models; music preferences; banking; microfinance; fertilizer brands; Islamic brands.
How to cite this article:
Kamran Ahmad Siddiqui, Muhammad Ather Elahi and Ishtiaq Ahmad Bajwa. Heuristics of Designing Perception Surveys in Social Research.
DOI: https://doi.org/10.36478/sscience.2017.2249.2253
URL: https://www.makhillpublications.co/view-article/1818-5800/sscience.2017.2249.2253