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The Social Sciences

ISSN: Online 1993-6125
ISSN: Print 1818-5800
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Heuristics of Designing Perception Surveys in Social Research

Kamran Ahmad Siddiqui, Muhammad Ather Elahi and Ishtiaq Ahmad Bajwa
Page: 2249-2253 | Received 21 Sep 2022, Published online: 21 Sep 2022

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Abstract

The objective of this study is to share the experience of designing perception surveys in social research. Designing perception surveys is normally considered as a Hallmark in social sciences and always referred as an "Art" rather than "Science". This provides a meta-analysis of previously held perception surveys in various disciplines of social sciences. Studies included in this research are perceptions towards halal foods; mobile phone usage; credit card usage; branded clothing; advertising; female models; music preferences; banking; microfinance; fertilizer brands; Islamic brands.


How to cite this article:

Kamran Ahmad Siddiqui, Muhammad Ather Elahi and Ishtiaq Ahmad Bajwa. Heuristics of Designing Perception Surveys in Social Research.
DOI: https://doi.org/10.36478/sscience.2017.2249.2253
URL: https://www.makhillpublications.co/view-article/1818-5800/sscience.2017.2249.2253